enhancing global commerce
through export trade assistance

Creating export opportunities for suppliers across Asia

Export Assistance Program - For Suppliers

The Hinrich Foundation has been assisting buyers source from quality suppliers across Asia since 2008. Today, we support SME export companies in both established and emerging supply markets in developing Asia by providing practical export trade marketing services and skills training. The sales leads generated help suppliers secure new orders with new buyers, grow exports and create more jobs.

Through our Export Assistance Program, supplier beneficiaries have received hundreds of thousands of requests for information and sales leads from buyers worldwide via free online marketing websites on Global Sources Online and further product exposure at the New Markets Pavilion — Hinrich Foundation’s Global Sources Exhibitions booth space in Hong Kong.

Supplier benefits - OverviewExport assistance packageEligible exportersNew Markets Pavilion

A. Market to over 1,000,000 buyers worldwide

Proven export marketing platforms: Selected suppliers can now take advantage – free – of Global Sources‘ 45 years of experience linking quality buyers with quality suppliers. Suppliers can reach buyers through:

  • Global Sources Online
  • Representation at Hong Kong Global Sources shows
  • New Sourcing Markets reports

Providing your company’s information to buyers online, and face-to-face is key to getting buyers’ attention and orders.

More sales opportunities: Through this free program, you can:

  • Enhance your reputation & buyers’ trust
  • Attract more buyer inquiries
  • Expand your export sales

You will reach active buyers in the Global Sources community.


B. Export assistance for quality suppliers

The export of finished consumer goods creates skilled jobs, enabling people to support their families and educate their children. Our free Export Assistance Program aims to help quality exporters like you to reach new buyers, close more orders and help create more jobs.

We do this through free business-to-business websites on Global Sources Online, New Sourcing Markets reports, trade show representation and in-person training.

We look forward to working with you to achieve our common objectives!


C. Extra marketing exposure, more sales opportunities

New Sourcing Markets Site

We give buyers valuable sourcing insight, plus direct links to your website on Global Sources Online.

Direct marketing

We market your company and products to buyers interested in your products, through email Product Alerts, trade shows, banners throughout Global Sources Online – all enable buyers to contact you directly.

For buyer exposure to get quality sales leads, inquire now.

New Sourcing Markets

A. Global Sources Online

Powerful online channel offers you

  • Free B2B website for 4 months as a verified supplier
  • Market to over 1,000,000 active buyers
  • Access to buyers’ sales inquiries

Through Global Sources Online, buyers can easily access your company information and contact you after receiving Product Alerts.

Product Alerts are emails sent to buyers looking for specific products.

 Global Sources Online

B. Private Supplier Catalog & Inquiry management training

Easy-to-use free software will help you

  • Manage your Global Sources Online marketing website & buyer inquiries
  • Generate sales inquiry reports: top categories & products, etc.

Plus, our team offers free training to maximize the power of the online tools to help you convert more leads to orders. We will help you make the best impression through quality content on your website and effective inquiry management.

Private Supplier Catalog 

C. Trade show exposure

Your products may be selected to be showcased to quality buyers at the Global Sources Exhibitions in Hong Kong, and labeled as Analyst’s Choice – a designation that alerts buyers that these products are hot, new and unique.

Selected suppliers will have their products selected to get premier exposure to buyers – free of charge – at the Hinrich Foundation’s New Markets Pavilion in Hong Kong. This Pavilion is at the heart of Global Sources trade shows at the AsiaWorld-Expo in Hong Kong every April and October.

Manufacturers whose products qualify for this exclusive trade show promotion will also receive extensive online exposure to buyers worldwide on the Global Sources and New Sourcing Markets websites. More exposure means more sales opportunities!

For buyer exposure to get quality sales leads, inquire now.

New Markets Pavilion 

To qualify to the Export Assistance Program, you must be

  • A manufacturer of any of the industries being featured
  • A small- or medium-sized company
  • Keen on using online marketing tools
  • Willing to cater to the export markets with export-quality products
  • With good English communication skills

To enjoy our free services, you agree to

  • Provide basic information to create online account
  • Arrange interview and attend training sessions
  • Assign a specialist to update your product profile once a month on Global Sources Online for maximum benefit
  • Promptly answer buyers’ inquiries
  • Answer confidential follow-up survey

For buyer exposure to get quality sales leads, inquire now.

Eligible supplier
To help products get more buyer exposure in international trade shows, we bring in unique and innovative products from select supplier beneficiaries at the New Markets Pavilion – Hinrich Foundation’s booth at the Global Sources Gifts & Home and Global Sources Fashion shows every April and October.

FREE product marketing for select suppliers

  • Get direct sales inquiries from buyers – Who see your highlighted product
  • Make a good first impression – Prime location, world-class display & management
  • Grow your online presence – Featured product write-up on

How to qualify for this free promotion

The New Markets Pavilion is exclusively for Analyst’s Choice products from outside of Greater China.

The ‘Analyst’s Choice’ designation alerts buyers that these products are hot, new and unique – features critical to attracting new customers. All nominated products are evaluated by a team of Global Sources product and content analysts to see if they meet the criteria to receive the Analyst’s Choice designation.

Manufacturers whose products qualify for this exclusive trade show promotion will also receive extensive online exposure to buyers worldwide on and More exposure means more sales opportunities!

To learn if your products qualify for this free service, send us an email now.

New Markets Pavilion