developing global trade leaders
through trade scholarships & careers

Export Manager Advanced Training Program

Vietnam’s manufacturers are seeing a surge in interest from regional and overseas buyers. Exports are growing as sourcing shifts from China to Vietnam. Vietnamese SMEs are also actively exploring new export markets regionally and around the world.

This new opportunity will also increase competition.

To help companies enter the global market and boost their sales, the Export Manager Advanced Training Program is a practical, intensive course created to enable and support Asian SMEs to thrive in international markets.

  • Improve professional export knowledge
  • Gain an understanding of local trade-related processes
  • Grow business overseas with practical insights
  • World-class professors & experts
  • Quality training with German institutions
  • Scholarship – 70% of tuition fee

The program is developed by Leipzig University, Vietnamese-German University (VGU) and the Hinrich Foundation. Learn more

Why Export Manager?Who should attend?When and Where?ScholarshipTeacher & Advisors

The Export Manager Advanced Training Program is a short course designed to provide SME exporters practical skills to grow their international trade. Key benefits for participants of this short course include:

Practical results-focused insightPractical topics taught by expert business teachers, mobile learning modules, 1-on-1 business coaching and consulting to help address your pressing business challenges and turn them to profitable opportunities.
World-class instructionFaculty are international experts with rich global expertise in helping SMEs in emerging markets take their businesses to the next level and grow their exports.
Maximize your resourcesThe program is comprehensive and divided into sections. Class size is limited to 30 students – allowing for personal attention and business coaching, plus powerful sharing and networking opportunities.
Recognized trainingParticipants will obtain a certificate conferred by Leipzig University and earn 10 academic credits that can be applied to the VGU – Leipzig University MBA program.
Scholarship availableHinrich Foundation offers scholarships to qualified applicants

Who should attend?

The Export Manager Advanced Training Program is designed for:

  • Export managers
  • Export marketing managers
  • Professionals involved with business development for export and import

The short course is intended for participants with prior experience in export and import businesses who are looking to take their capabilities to the next level. The last cohort brought together managers, specialists, and entrepreneurs across different industries such as finished consumer goods, industrial suppliers, equipment, apparel, footwear and logistics providers. Most of the participants are involved in business development, marketing, and export planning and strategy.

English proficiency is required.

When and Where?

Weekend classes mean you can gain valuable new skills and keep up with your work.

Classes are held on Friday night, Saturday & Sunday, followed by individual coaching at VGU City Campus, 307A Nguyen Trong Tuyen, Phu Nhuan District, HCMC.

The upcoming Export Manager Advanced Training program will be held May – July 2017 with the following course schedule:

Internationalization of SMEsMay 27-29
Resources & resultsJune 9-13
Market research & export marketingJune 23-27
Market entry & salesJuly 7-11


The Hinrich Foundation offers scholarships for applicants who are passionate about trade and are looking to develop their knowledge and skills to the next level. Qualified applicants of the Export Manager Advanced Training Program can benefit from a 70% scholarship from the Hinrich Foundation.

Utz Dornberger-Director

Utz Dornberger
Director, International SEPT Program, Lezpig University

Wojciech Roskiewicz-Head

Wojciech Roskiewicz
Head, Fraunhofer Center Leizpzig

Gunnar Kassberg-Director

Gunnar Kassberg
Director, International SEPT Program, Lezpig University

Balthasar Kinkel - Project manager

Balthasar Kinkel
Project manager, Fraunhofer Center Leizpzig

Alexander Heyn-CEO

Alexander Heyn
CEO, Bayer s.r.o


Program Curriculum

I. Internationalization1. Introduction & Export Planning
2. Internationalization of SMEs
3. Integration in global value chains
II. Global Marketing4. Designing international marketing campaigns
5. International branding
6. Leading to internationalization market leadership
III. Market Research7. Market research, analysis & selection
8. Intercultural communication
9. Tools of international online marketing
IV. Business Development10. Doing business in Europe & establishing  distribution channels
11. Identification, evaluation & development of new market opportunities
12. Business development & building international networks

Online modules for Learning

These modules are developed and certified by the International Chamber of Commerce (ICC) Academy, an education arm of the Paris-based, hundred-year-old International Chamber of Commerce. ICCA currently offers a wide range of online certificates and training on several business topics, aiming to expanding access to business education to every people, enhancing online teaching and learning; and advancing learning through applicable business research.

Introduction to Trade FinanceThis course provides an introduction to Trade Finance and is set up to give an overview of what it takes to settle cross border commercial contracts, what needs and risks occur and what instruments are available to buyers and sellers of goods and services.
Introduction to Documentary CreditsThis course provides a good foundational understanding of the importance of the documentary letter of credit in enabling trade, the versatility of this proven instrument in addressing a range of market conditions and a variety of client needs.
Overview of Cross Border Trade This course provides a contextual overview of international trade, including a treatment of the risks related to the conduct of business across borders, as well as an introduction to some of the institutions that support and enable international commerce.
Introduction to ComplianceThis course provides a general, high-level overview of the compliance obligations of financial institutions engaged in trade finance.

Application and Selection Process