developing global trade leaders
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Export Manager Advanced Training Program

Vietnam’s manufacturers are seeing a surge in interest from regional and overseas buyers. Exports are growing as sourcing shifts from China to Vietnam. Vietnamese SMEs are also actively exploring new export markets regionally and around the world.

This new opportunity will also increase competition.

To help companies enter the global market and boost their sales, the Export Manager Advanced Training Program is a practical, intensive course created to enable and support Asian SMEs to thrive in international markets.

• Improve professional export knowledge• World-class professors & experts
• Gain an understanding of local trade-related processes• Quality training with German institutions
• Grow business overseas with practical insights• Scholarship – 70% of tuition fee

The Hinrich Foundation is also offering full scholarships worth US$ 549 for an Export Import Certificate (EIC) course offered online by the International Chamber of Commerce Academy. Selected participants who will be offered this scholarship will be able to use “Export Import Certified” designation once they pass the online course.

The program is developed by Leipzig University, Vietnamese-German University (VGU) and the Hinrich Foundation. Learn more

Why Export Manager?Who should attend?Program curriculumWhen & where?Teachers & advisorsScholarshipApply

The Export Manager Advanced Training Program is a short course designed to provide SME exporters practical skills to grow their international trade. Key benefits for participants of this short course include:

Practical results-focused insightPractical topics taught by expert business teachers, mobile learning modules, 1-on-1 business coaching and consulting to help address your pressing business challenges and turn them to profitable opportunities.
World-class instructionFaculty are international experts with rich global expertise in helping SMEs in emerging markets take their businesses to the next level and grow their exports.
Maximize your resourcesThe program is comprehensive and divided into sections. Class size is limited to 30 students – allowing for personal attention and business coaching, plus powerful sharing and networking opportunities.
Recognized trainingParticipants will obtain a certificate conferred by Leipzig University and earn 10 academic credits that can be applied to the VGU – Leipzig University MBA program.
Scholarship availableHinrich Foundation offers scholarships to qualified applicants
Who should attend?

The Export Manager Advanced Training Program is designed for:

  • Export managers
  • Export marketing managers
  • Professionals involved with business development for export and import

The short course is intended for participants with prior experience in export and import businesses who are looking to take their capabilities to the next level. The last cohort brought together managers, specialists, and entrepreneurs across different industries such as finished consumer goods, industrial suppliers, equipment, apparel, footwear and logistics providers. Most of the participants are involved in business development, marketing, and export planning and strategy.

English proficiency is required.

The Export Manager Advanced Training Program aims to help executives, managers, and practitioners gain crucial knowledge in the field of export and import, and to take home applicable skills to globalize and grow their businesses. Learn from world-class teachers and local experts whether you wish to take the program for continuing professional development or to upgrade and refresh your knowledge and skills.


I. Internationalization of SMEs1. Introduction and export planning
2. Internationalization of SMEs
3. Integration in global value chains
II. Resources & Results4. Custom law, logistics and shipping costs, export insurance, export financing
5. Practical insights and case studies
III. Market Research & Export Marketing6. Market research
7. Designing international marketing campaigns
IV. Market Entry & Sales8. Doing business in Europe and establishing new distribution channels
9. Identification, evaluation and development of new market opportunities
10. Business development and building international networks
When and Where?

Weekend classes mean you can gain valuable new skills and keep up with your work.

Classes are held on Friday night, Saturday & Sunday, followed by individual coaching at the Vietnamese-German University City Campus, 307A Nguyen Trong Tuyen, Phu Nhuan District, HCMC.

The 2nd cohort of the Export Manager Advanced Training Program runs from May – July 2017 with the following course schedule:

Internationalization of SMEsMay 26-29
Resources & resultsJune 9-13
Market research & export marketingJune 23-27
Market entry & salesJuly 7-11

2nd Cohort – Ho Chi Minh City, Vietnam

Utz Dornberger-Director

Utz Dornberger
Director, International SEPT Program, Leipzig University

Phillip Friebel

Phillip Friebel
Deputy Group Leader, Fraunhofer Center for International Management and Knowledge Economy IMW

Gunnar Kassberg-Director

Gunnar Kassberg
International SEPT Program, Leipzig University


1st Cohort – Ho Chi Minh City, Vietnam

Utz Dornberger-Director

Utz Dornberger
Director, International SEPT Program, Leipzig University

Wojciech Roskiewicz-Head

Wojciech Roskiewicz
Head, Fraunhofer Center Leipzig

Gunnar Kassberg-Director

Gunnar Kassberg
International SEPT Program, Leipzig University

Balthasar Kinkel - Project manager

Balthasar Kinkel
Project manager, Fraunhofer Center Leipzig

Alexander Heyn-CEO

Alexander Heyn
Chief Executive Officer, Bayer s.r.o


The Hinrich Foundation offers scholarships for applicants who are passionate about trade and are looking to develop their knowledge and skills to the next level. Qualified applicants of the Export Manager Advanced Training Program can benefit from a 70% scholarship from the Hinrich Foundation.

Interested applicants for the 2nd cohort may apply thru

Convenient electronic and application process

Click on the “Apply” button and enter the following details: Name, company name, e-mail, phone number.

The program committee will contact you for other supporting details. Applicants must submit documentation in support of their application.


English language proficiency and other qualifications are assessed.

Notification of selection results

Applicants will be notified of their application results. If you are offered a place, follow the instructions about enrolment and registration.

The Export Manager Advanced Training Program is accepting applications for its 2nd cohort. Deadline for submitting applications is 21 May 2017.

For more information, visit or contact:

Ms. Huynh Dinh Thai Linh
Program Manager
Vietnamese-German University
H/P: +84 908 506 516
Tel: +84 399 734 66
Address: VGU City Campus, 6th Floor 307A Nguyen Trong Tuyen, Ward 10,
Phu Nhuan Dist, Ho Chi Minh City, Vietnam