Export Manager Advanced Training Program


The Export Manager Advanced Training program is a practical, intensive course developed by the Hinrich Foundation and the University of Leipzig, Vietnamese-German University and the Hinrich Foundation to support and enable Asian small and medium enterprises (SMEs) to enter the global market and strengthen their competitive advantage.

Participants of Export Manager will have the opportunity to learn from and be coached by world class teachers about the outstanding tools and available opportunities to ensure their enterprise’s competitiveness and capacity for development in order to deal with the challenges that every internationalization process involves.

EMAT is designed for export-experienced senior managers, business owners, sales and marketing managers, and business development professionals across different industries looking to further boost their exports.​

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The Export Manager Advanced Training Program is a short course designed to provide SME exporters practical skills to grow their overseas sales. Key benefits for participants of this short course include:

Practical results-focused insight Practical topics taught by expert business teachers, mobile learning modules, 1-on-1 business coaching and consulting to help address your pressing business challenges and turn them to profitable opportunities.
World-class instruction Faculty are experts with rich global expertise in helping SMEs in emerging markets take their businesses to the next level and grow their exports.
Maximize your resources The program is comprehensive and divided into sections. Class size is limited to 30 students – allowing for personal attention and business coaching, plus powerful sharing and networking opportunities.
Recognized training Participants will obtain a certificate conferred by Leipzig University and earn 5 academic credits that can be applied to the VGU – Leipzig University MBA program.​

This list indicates the topics that will be covered every session.

Session 1: International Markets and Value Proposition
Module 1 • SME internationalization​
• Global value chains
• International business models
Module 2 • Customer segmentation​
• Market research​
Module 3 • Value proposition
• Adapting products and services to international markets
• International revenue streams
Session 2: Market Entrance Strategies
Module 1 • International channels of communication, distribution and evaluatio​n
• International branding​
Module 2 • Customer Relationship Management
• Presentation and negotiation​
• Doing business with Germans
Module 3 • Partners and resources on international markets
• Cost management
• International Business Model Canvas
1-on-1 coaching
Exclusive meetings with professors
• Discuss specific export strategies to address your company’s needs

Online course
From WTO’s International Trade Center
• Trade finance
• Analying trade flows
• Introduction to international transport and logistics

The Export Manager Advanced Training program is taught by international professors and lecturers with rich global expertise in SME internationalization. Practical education is delivered through brief lectures, workshops, and 1-on-1 business coaching and consultation to help students address their business challenges and identify opportunities for growth.

Utz Dornberger-Director

Prof. Dr. Utz Dornberger
Director, International SEPT Program, University of Leipzig

Gunnar Kassberg

Gunnar Kassberg
Consultant and Lecturer, International SEPT Program, University of Leipzig

Phillip Friebel

Phillip Friebel
Research Fellow, SEPT Program, University of Leipzig


SEPT is a research and training program at the University of Leipzig dedicated to provide theoretical insight as well as practical experience in the management and promotion of SMEs worldwide.


The Vietnam Chamber of Commerce and Industry is a non-profit organization promoting trade and business relations with enterprises abroad.

GPCCI AHK Philippinen

The GPCCI AHK Philippinen promotes bilateral trade by supporting the market entry of German companies and represent Germany as strongest economic partner from Europe.


The Philippine Trade Training Center commits to provide relevant and valuable training services and adequate facilities in support of MSME and export development and promotion.

Philippines participant testimonials


“This EMAT program was able to enhance my knowledge on export management and it really gave me the basic and core values of what it is to dream big and pursue my dream of exporting my products.”

Clarke Nebrao
Owner, TerraVida Natural Ventures
Chairman, Assn. of Laguna Food Processors


“…for all the lessons shared in this course, this will be our stepping stone to a better export business.”

Roselle Florendo
General Manager, Madrak Global Export Inc

Vietnam participant testimonials


“As a lecturer, I expected to learn modern teaching methods from this course. As a business owner, I looked forward to expanding the network & getting myself updated about the German perspectives. I get all expectations met from this course.”

Dam Quang Thang
Founder & CEO, Agricare Vietnam


“The knowledge I absorbed during the course is totally applicable and practical. I did not expect that I would benefit this much – learning more economic terms, getting the most updated knowledge, participating in effective group work, working with active leaners.”

Nguyen Thanh Trung
Senior International Sales Supervisor, TEKCOM

Click on the links to download the Export Manager Advanced Training flyers and calendars.

Join future Export Manager sessions in Manila or Ho Chi Minh City by contacting us at tradecourse@hinrichfoundation.com