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The entrance to welcome a variety of buyers from around the world to Hall 1 and Hall 2.
The entrance to welcome a variety of buyers from around the world to Hall 1 and Hall 2.

This blog is part of our ongoing series covering the April Global Sources China Sourcing Fair.

China Sourcing Fair

How can Global Sources organize the big event like China sourcing fair. Hey guys! Follow my fruitful journey to discover some interesting things.

Global Sources is a leading business-to-business media company and a primary facilitator of trade with greater China.

The core business of Global Sources is to facilitate trade between Asia and the world using English-language media such as online market places (GlobalSources.com), print and digital magazines, sourcing research reports, private sourcing events, and trade shows.

More than one million international buyers, including 95 of the world’s top 100 retailers, use these services to obtain product and company information to help them source more profitably from overseas suppliers. These services also provide suppliers with integrated marketing solutions on how to build corporate image, generate sales leads and win orders from buyers in more than 240 countries and territories.

The Global Sources China Sourcing Fair takes place twice a year at the AsiaWorld-Expo during Hong Kong’s busiest sourcing seasons.

The big event

From the early morning, the trade show is full of booths with the many suppliers from around the world gathering together, registering before entering this trade show.

buyers-Global sources as organizer

 
Global Sources actively preparing since early morning, with many students participating to help provide directions and information on events specifically organized for buyers.
Global Sources actively preparing since early morning, with many students participating to help provide directions and information on events specifically organized for buyers.

If buyers want to enter these halls, they have to buy one badge holder for themselves. The security will base what their role is in the event to decide whether they are allowed to get in or not. Then they go to receive the Buyer Loyalty Card which offers them Octopus metro cards and then they can easily begin discussing and negotiating trade.

Badge holder offering service and a buyer loyalty card.
Badge holder offering service and a buyer loyalty card.

More and more people in recent years have been signing up to participate in this event. Global Sources also recruits students from high schools who want to earn money an help buyers find the right hall they want.

I had an interesting conversation with one of students who was working part-time carrying the very tall banner “Ask me”. He was funny and had courage for trying a sourcing fair position for the first time. He said the most difficult thing he had to face was having trouble understanding the many different accents from around the world. He guessed I was from Canada and we laughed a lot.

The part-time student worker carrying the “Ask me” banner.
The part-time student worker carrying the “Ask me” banner.
 
Official contractors are separate from Global Sources. They help provide supporting and maintain facilities for exhibitors.
Official contractors are separate from Global Sources. They help provide supporting and maintain facilities for exhibitors.
 
The guide stops to assist first-time buyers find reliable and qualified suppliers.
The guide stops to assist first-time buyers find reliable and qualified suppliers.

Fashion accessories and home products show from Hinrich Foundation

Products come from many developing countries across Asia: Philippines, Vietnam, India, Myanmar, Nepal, Cambodia and Indonesia.

Export consultants are busy with preparation of displaying products.
Export consultants are busy with preparation of displaying products.

Feedback from buyer and exhibitor after participating in China sourcing fair

Organized by Global Sources, the China Sourcing Fairs are held in Hong Kong. The fair offers items including Electronics, Fashion Accessories and Garments, Gifts and Home Products.
Organized by Global Sources, the China Sourcing Fairs are held in Hong Kong. The fair offers items including Electronics, Fashion Accessories and Garments, Gifts and Home Products.
 
Buyers may pre-register a placeholder for the next big event at the end of October.
Buyers may pre-register a placeholder for the next big event at the end of October.

Small investment – Big opportunities

As the organizers of big events and Asia’s leading consumer electronics products show, fashion, garment, textiles and more, Global Sources has showed us the importance of efficient organization, thorough preparation and professionalism down to the smallest detail.

Join this big event which is held annually in late April and October. The event fosters great connection between potential reliable suppliers and buyers worldwide.

About the Author – Phung Le Lam Hai

Phung Le Lam Hai

Phung Le Lam Hai is based in Ho Chi Minh city as the Marketing Assistant for the Hinrich Foundation. His duties are to further advance and support the organization’s mission of promoting sustainable global trade through marketing – communication integration.

He wants to work in an active and challenging environment like the Hinrich Foundation to gain a diversity of experiences in marketing and business administration. He also wants to become a Hinrich Global Trade Leader Scholar. In long term, he wants to be a professional marketer who has a great contribution to promoting sustainable Global Trade.