From left: Sophal Bun, Rotha Choem, Jamie Leung and Gabish Joshi at Asia Society Hong Kong.
From left: Sophal Bun, Rotha Choem, Jamie Leung and Gabish Joshi at Asia Society Hong Kong.

A buyer visit

Hinrich Foundation team members from Cambodia and Nepal visited four existing Export Assistance Program Cambodia customers based in Hong Kong from April 27 to 29. They visited to better understand the clients’ business activities, exchange updates and address any sales concern they had, ultimately providing sustainable employment for the underprivileged artisans.

The ultimate business partners

The team visited HKCSS, Fossil Group, Asia Society Hong Kong Center and Crossroad Foundation. They were more than happy to meet and explore the possibility of ordering additional products.

It was such a wonderful opportunity for both teams to meet each other face to face, enhance business relations and discuss several order-related issues. The buyers’ interest toward promoting environmentally sustainable products was well-reflected at the meetings.

“Buyers are more interested in recycled products, and they have good sales annually here,” said Jamie Leung, the events and visitor service officer from Asia Society Hong Kong Center.

From left: Sophal Bun, Gabish Joshi, Polly and Rotha Chhoem were at Asia Society Hong Kong.
From left: Sophal Bun, Gabish Joshi, Polly and Rotha Chhoem were at Asia Society Hong Kong.

Sales approach

The team learned more about the various sales channels buyers are using. Their major sales channels are retail outlets, online stores and corporate consignment. The clients shared the importance of promoting the crafts with a small convincing story in today’s context.

“Compassionate stories behind producers are consider a very essential part for marketing to buyers wanting to help the needy which will have a positive impact on their lives,” said Claire Quigley, the global giving manager at Fossil Group.

From left: Gabish Joshi, Sophal Bun, Claire Quigley and Rotha Chhoem at Fossil Group
From left: Gabish Joshi, Sophal Bun, Claire Quigley and Rotha Chhoem at Fossil Group
 
From left: Sophal Bun, Josh Begbie, Rotha Chhoem and Polly at Crossroad Foundation.
From left: Sophal Bun, Josh Begbie, Rotha Chhoem and Polly at Crossroad Foundation.
 
From left: Edith Wong, Tom Chan, Gabish Joshi at HKCSS.
From left: Edith Wong, Tom Chan, Gabish Joshi at HKCSS.

Though short, the meetings helped the team to have a better understanding of critical business issues from a broader perspective and shed lights on multiple factors that one should consider before exporting the products. With a positive mindset and strong commitment, the team is even better prepared to facilitate the selling of handmade Cambodian products, helping both buyers and suppliers in the process.

Claire Quigley and Gabish Joshi at Fossil Group.
Claire Quigley and Gabish Joshi at Fossil Group.

About the Author – Rotha Choem

Rotha Choem

Rotha Chhoem was awarded the Hinrich Global Trade Leader Scholarship in June 2011. He successfully graduated and obtained MBA program from De La Salle University in the Philippines. Notably, he has written the research paper of Developing Country Assistance Program of Hinrich Foundation for the final MBA assignment. Rotha has joined Export Assistance Program Cambodia to lead and oversee the Foundation’s Cambodia job creation programs.

About the Author – Sophal Bun

Sophal Bun

Sophal Bun is an Export Consultant for Export Assistance Program Cambodia. He received a full scholarship to obtain an MA in International Journalism Studies at Hong Kong Baptist University in 2013 and an MA in Development Studies from Royal University of Phnom Penh in 2012.

About the Author – Gabish Joshi

Gabish Joshi

Gabish Joshi is based in Kathmandu as an Export Consultant for the Hinrich Foundation. He has a Master’s degree in Business Studies from Tribhuvan University, Kathmandu, Nepal. Equipped with his robust, real life experiences including international exposures, he is determined to fully support Nepali suppliers to advance and promote sustainable global trade.