Hong Kong trade show blog series – Meeting with Hong Kong buyers to help Cambodian suppliers
A buyer visit
Hinrich Foundation team members from Cambodia and Nepal visited four existing Export Assistance Program Cambodia customers based in Hong Kong from April 27 to 29. They visited to better understand the clients’ business activities, exchange updates and address any sales concern they had, ultimately providing sustainable employment for the underprivileged artisans.
The ultimate business partners
The team visited HKCSS, Fossil Group, Asia Society Hong Kong Center and Crossroad Foundation. They were more than happy to meet and explore the possibility of ordering additional products.
It was such a wonderful opportunity for both teams to meet each other face to face, enhance business relations and discuss several order-related issues. The buyers’ interest toward promoting environmentally sustainable products was well-reflected at the meetings.
“Buyers are more interested in recycled products, and they have good sales annually here,” said Jamie Leung, the events and visitor service officer from Asia Society Hong Kong Center.
The team learned more about the various sales channels buyers are using. Their major sales channels are retail outlets, online stores and corporate consignment. The clients shared the importance of promoting the crafts with a small convincing story in today’s context.
“Compassionate stories behind producers are consider a very essential part for marketing to buyers wanting to help the needy which will have a positive impact on their lives,” said Claire Quigley, the global giving manager at Fossil Group.
Though short, the meetings helped the team to have a better understanding of critical business issues from a broader perspective and shed lights on multiple factors that one should consider before exporting the products. With a positive mindset and strong commitment, the team is even better prepared to facilitate the selling of handmade Cambodian products, helping both buyers and suppliers in the process.
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