Han Pham (white T-shirt, from Vietnam) is showing the benefits of the online Developing Country Sourcing Site and asking the buyer to visit the site for more effective sourcing.
Han Pham (white T-shirt, from Vietnam) is showing the benefits of the online Developing Country Sourcing Site and asking the buyer to visit the site for more effective sourcing.

The Hinrich Foundation booth is not only about introducing our assistance service to buyers but also about learning what buyers want.

“Your booth looks interesting. What do you do?”
Most buyers usually confuse our organization as a trading company since we always display a variety of products ranging from home décor, home furnishings, garments to fashion accessories and jewelry.

We are not trader, we are a nonprofit organization, act as a bridge for buyers to reach more quality suppliers – if we have someone counts the conversation with buyers, I bet that explanation is the most repeated.

When buyers visit the show, they would expect to meet with some particular manufacturers or traders. A service or information provider like our booth is something really different, only that is enough to draw their attention.

Not all buyers step in our booth because they know we can benefit them, sometimes they do so because our work is meaningful and “one of a kind”.

Export consultants from many countries that buyers are looking for
There was one buyer that is looking for metal home décor and she is not really sure how she should approach the market as that is only a new idea. The most certain thing she shared is that she wants to buy from India or Philippines or maybe Vietnam.

In a finger snap, I ask her “what products information do you want to know? We have our consultants from India, Philippines & Vietnam here, you can talk to them to learn more about the market, too.” Then she raises her eyebrows, and standing by her side is one of my India team members, ready to talk to her.

“I see you again, every time you have new things, what is it for this show?”
When you exhibit at trade shows long enough, you will start to recognize frequent buyers. There is a family from German, two parents in their seventy and a son in his forty, I guess. They always travel together a long way from Germany to Hong Kong every April and October to look for suppliers and new ideas for their product development.

Though they know that our service do not fit them at the very first meeting, they still spend 10 – 15 minutes talking to us every time they pass by our booth. They express their excitement when knowing that this time we launched a new website, or this time we are going to expand to Laos, and so on.

Small action – great significance
It is always a great pleasure that I can meet them in particular and new buyers in general twice a year. It is good to know that their business is going on well, and our meaningful is widely appreciated by lots of people who are also wishing us well to continue with our hard work.

Sophorn Huy (right, from Cambodia) has successfully grabbed the buyers’ attention to introduce about the Cambodia products when he was passing by the booth.
Sophorn Huy (right, from Cambodia) has successfully grabbed the buyers’ attention to introduce about the Cambodia products when he was passing by the booth.
 
Sunil Bishnoi (right, from India) is sharing with buyers the process of producing fashion jewelry in Delhi, India.
Sunil Bishnoi (right, from India) is sharing with buyers the process of producing fashion jewelry in
Delhi, India.

About the Author – Han Pham

 Han Pham

Han Pham is the program manager of the Developing Country Export Assistance Program.

She is responsible for managing trade-sustainable Developing Country Export Assistance Program in Vietnam, India, Indonesian, Cambodia, the Philippines, Nepal and Myanmar, including program planning, monitoring, expansion, partnership building, marketing and budgeting, team training and recruitment. She was awarded a Hinrich Foundation full scholarship to study her MA in Hong Kong.

Han got her Bachelor of Commerce in 2009 from Royal Melbourne Institute of Technology (RMIT), an international university in Vietnam.

About the Author – Sophorn Huy

Sophorn Huy

Sophorn Huy is the Finance & Administrative Officer for the Foundation’s programs. She is a Hinrich Global Trade Leader Scholar who earned her MBA from De La Salle University in Manila, Philippines in September 2014.

Prior to her scholarship and joining the Hinrich Foundation team, she worked for Documentation Center of Cambodia, an independent nongovernmental research organization working to bring justice, reconciliation and education of the past violence.

Sophorn also holds a bachelor degree in Economic Science in the field of Banking and Finance from Norton University in Cambodia.

About the Author – Sunil Bishnoi

Sunil Bishnoi

Sunil Bishnoi is based in New Delhi as an Export Consultant for the Hinrich Foundation. His main role is to support Indian exporters in laborintensive industries to capture new overseas markets. Through HF’s Developing country export assistance program he is promoting sustainable global trade and generating employment in the country.

He experienced two month training as an intern in Hinrich Foundation. Before joining the team, he had more than three years experiences working in sourcing of footwear and its materials throughout the country and overseas. As an Assistant Manager, he was involved in buying and marketing process for Reebok in India.

Sunil is a Bachelor of Business Administration from Punjab Technical University. Prior to this, he earned a professional Diploma in Footwear Technology from Footwear design and Development Institute, under the Ministry of commerce and industry.