Hong Kong Trade Show Blog Series – What buyers want when visiting a tradeshow
The Hinrich Foundation booth is not only about introducing our assistance service to buyers but also about learning what buyers want.
“Your booth looks interesting. What do you do?”
Most buyers usually confuse our organization as a trading company since we always display a variety of products ranging from home décor, home furnishings, garments to fashion accessories and jewelry.
We are not trader, we are a nonprofit organization, act as a bridge for buyers to reach more quality suppliers – if we have someone counts the conversation with buyers, I bet that explanation is the most repeated.
When buyers visit the show, they would expect to meet with some particular manufacturers or traders. A service or information provider like our booth is something really different, only that is enough to draw their attention.
Not all buyers step in our booth because they know we can benefit them, sometimes they do so because our work is meaningful and “one of a kind”.
Export consultants from many countries that buyers are looking for
There was one buyer that is looking for metal home décor and she is not really sure how she should approach the market as that is only a new idea. The most certain thing she shared is that she wants to buy from India or Philippines or maybe Vietnam.
In a finger snap, I ask her “what products information do you want to know? We have our consultants from India, Philippines & Vietnam here, you can talk to them to learn more about the market, too.” Then she raises her eyebrows, and standing by her side is one of my India team members, ready to talk to her.
“I see you again, every time you have new things, what is it for this show?”
When you exhibit at trade shows long enough, you will start to recognize frequent buyers. There is a family from German, two parents in their seventy and a son in his forty, I guess. They always travel together a long way from Germany to Hong Kong every April and October to look for suppliers and new ideas for their product development.
Though they know that our service do not fit them at the very first meeting, they still spend 10 – 15 minutes talking to us every time they pass by our booth. They express their excitement when knowing that this time we launched a new website, or this time we are going to expand to Laos, and so on.
Small action – great significance
It is always a great pleasure that I can meet them in particular and new buyers in general twice a year. It is good to know that their business is going on well, and our meaningful is widely appreciated by lots of people who are also wishing us well to continue with our hard work.
About the Author – Han Pham
About the Author – Sophorn Huy
About the Author – Sunil Bishnoi