EAP products get wider exposure via Analyst’s Choice
Handpicked top-quality products from emerging markets such as Vietnam, the Philippines, Indonesia and India tap into the worldwide buyer community of Global Sources Online (GSOL) through Analyst’s Choice – the most read and highest inquiry-generating content type on GSOL.
This initiative is part of the Export Assistance Program’s project to fully integrate the content of Hinrich Foundation’s Online Developing Country Sourcing website (oDCS) into GSOL.
Analyst’s Choice positions Global Sources as the go-to-place for new and innovative designs from Greater China. With the addition of oDCS products to its article lineup, GSOL widens its coverage to include export products from emerging Southeast Asia markets, which are gaining attention from Western buyers.
Hinrich Foundation’s export consultants from various locations and the Editorial team in Manila work hand in hand to identify and write about products worthy to be featured as Analyst’s Choice. Once the articles are publish-ready, they are forwarded to Global Sources for final QC and upload.
Between March 4 and April 30, 2016, the HF-GS Editorial collaboration has yielded 19 Analyst’s Choice articles covering products across industries such as fashion accessories, gifts and home, and garments. Many of them highlight indigenous and environment-friendly materials, intricately handcrafted details, and unique designs and patterns that represent the country of origin as unique selling points.
Below are some Analyst’s Choice articles featuring products from oDCS as featured on GSOL:
- Plaid handwoven water hyacinth baskets (Vietnam), click here.
- Men’s black leather motorcycle jacket with zipper pockets (Indonesia): here.
- Handmade agate dragonfish statement necklace (Philippines): here.
- Hammered copper Moscow Mule mug (India): here.
HF scholars take part
Hinrich Foundation scholars have likewise given their own contributions to this area of oDCS-GSOL content integration.
At the Global Sources Gifts & Home Products and Fashion trade shows held in Hong Kong last April 18-21 and April 27-30, 2016, some of the HF scholars who manned the Hinrich Foundation booth were tasked to look for products from Philippine, India and Vietnam exhibitors that qualify the criteria of Analyst’s Choice. They conducted on-the-spot interviews with the suppliers in getting product details and company information as part of their training, and thought that the exercise was a great learning experience.
“I find it beneficial to talk to the exhibitors during the show. And the process of talking with them helps me realize that uniqueness is the most powerful weapon of an export product,” said Ivy Hwong, a 3rd year BBA-Global and China Business scholar from the Hong Kong Baptist University.
About the author – Carmela delos Santos