Team Six – Benevolence: Make A Difference!
The Hong Kong Polytechnic University Faculty of Business recently organized the Generation. Next: Leadership Programme for The Future Leader of the 21st Century in 2014 in cooperation with Dale Carnegie Training and Hinrich Foundation.
In the first stage, the Dale Carnegie trainers conducted six Professional Development Training Workshops to provide training for Business students in PolyU. During stage two, 40 students were selected to enter the CSR “Sell-to-Help” project competition sponsored by Hinrich Foundation.
This project aims to create jobs for disadvantaged, yet hardworking Cambodian artisans and develop the students’ sense of social responsibility and practical business skills. Here are the insights, aspirations and lesson learned from the sixth team, “Benevolence.”
This is the last scene of the promotional video of our team. Our post means selling the products can make differences towards the life of Cambodian. (from left: TK, April, KiuPo)
The final scene of our team’s promotional video. Selling these handicraft products can make a large impact on the lives of the disadvantaged Cambodian workers. (from left: TK, April, KiuPo)
Goods Purchasing Day
“Goods Purchasing Day,” which took place on November 13th, is the day in which each team would select the handcrafts they are going to sell. We were all impressed by the quality of goods we were to sell. Before we had seen the products, we all worried about the possibility of low sales; after seeing the quality handiwork of the Cambodian artisans, we felt much more confident that buyers would be interested in their products.
Our team needed to consider which products buyers would be interested most in and estimate sales for the competition. Each team had their own purchasing strategy. For example, some teams focused on the goods with the lowest prices, while other teams focused on goods with a higher demand. Our team chose to sell Christmas decorations and travel bags.
Selling Strategy – Story telling
Because of the quality and charity-driven initiative, these products are not price competitive. Instead of relying on a price point, our selling strategy requires different approach. Informing customers about the source of the goods and the story of their producers was key. The producers include single mothers, polio victims, deaf, blind, and similarly disadvantaged workers. Many buyers had sympathy for the workers, which turned out to be an effective selling point for our team.
In addition, our team’s philosophy is that meaning behind these the sales is more important than just the sales revenue. It’s great that we were able to draw awareness to hardworking disadvantaged Cambodian producers and tell their stories to suppliers from around the world.
Even though we ran into some difficulties selling the products because of their prices, we focused our sales strategy on the story behind the products. On top of the sales revenue, we also aimed to share the stories of the disadvantaged workers who participate in the Hinrich Foundation’s Export Assistance Program Cambodia (EAPC) and make a difference in their lives.
About the author – LEE Tsz Kin (T.K)
About the author – April (KONG Weihan)
About the Author – KiuPo (Kiu Po Han)