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export trade assistance - Myat May zin - Hinrich Foundation 2
Myanmar HF team weekly meeting was holding at coffee shop in Yangon and discussed the content and suppliers for new sourcing report in July 2014.

As a new comer to marketing field, I am so excited to work as export consultant for Hinrich Foundation’s Myanmar team. This is my very first hand experience working in export business field.

I have been working as business reporter for more than four years and which gave me good knowledge and overview of local market trend, exporting and importing market and understanding on supply chain also.

These and those push me to exploit insightful exporting and supplies chain market in- country by working closely with Hinrich Foundation’s Developing countries Export Assistance Program (DCEAP), which send me to Hong Kong for master degree in International Journalism Studies major last year.

My seniors whom I was learning about exporting market trend in country from them are guiding me through out the process. That’s why I have no big troubles during my five months working experience in my professional work.

Through my study in Hong Kong, I had worked as volunteer for Hinrich Foundation’s Charity bazaar and Asia World Expo also. According to my volunteer working experience, I learnt marketing strategies practically in Hong Kong.

Moreover, online marketing course conducted by University of Pacific, whom I finished in June supports me better understanding insightful marketing strategies and big picture of current marketing trend worldwide.

90 percent of total businesses in Myanmar is Small and Medium Enterprises (SMEs), which is the major driving aspect of the country’s economic sector. Last report of Myanmar team about potential export products from Myanmar, which I accomplished four profiles of SMEs opened my mind what are threaten and opportunities of local SMEs.

export trade assistance - Myat May zin - Hinrich Foundation
Visiting TRI-SEA garment factory and introduced Export Trade Assistance Program to U Kyaw Win, chairman of TRI-SEA garment as well as secretary of Myanmar Garment Manufacturers Association in October 2014. Moreover, he is interested to join PSC as exporter.

Infrastructure such as electricity, logistic and etc is the main weak point of the development of SMEs. But country can support the enough labour force as well as amendment Foreign Investment Law including more incentives for FDI such as tax holiday and 100 pc investment in some sector.

Without empowering the SMEs sector of the country, we cannot expect the significant development and opportunities of the exporting business in Myanmar.

From my own experience on last report about potential export products from Myanmar, government supports the loan, which comes from International Financial Institutions such as International Monetary Fund (IMF), World Bank and others, to SMEs owners, with low interest (2 pc) rate through privates’ banks and SMEs banks.

Yet end user (SMEs owners) received with high interest (8 to 12 pc) rate. Moreover, they can’t owe the enough money as far as they need.

As a green land among International businesses, many commodities brands are creeping into the country and competitiveness is higher and higher year by year in Myanmar since 2010, the first ever election during twenty years.

Working closely with Hinrich Foundation’s DCEAP is a unique opportunity to learn deeply the exporting market trend and to analysis the current situation of the export business inside the country.

About the author – Myat May Zin

Myat May Zin

Myat May Zin now is 26 years old, she is a 2013 Hinrich Global Trade Scholar from Myanmar pursuing an International Journalism Studies master’s degree at Hong Kong Baptist University. Years of attendance: AY 2013-2014. Her future goal is Professional in Public Relation job.