Larizo comes from the Indonesian word Laris, which means ‘in demand’. Larizo is the slang chosen for the brand name. Larizo Craft was initially set up four years ago in Bali, owned by the couple Silvi and Abdul Azis. They previously lived in Bali, then moved to Yogyakarta to expand their business.

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From left to right above: Batik, Wayang, Malioboro street. From left to right below: Keraton Yogya, Borobudur temple (one of the seven wonders of the world) and Prambanan temple.


Yogyakarta, often shorten it to Yogya is a city located in Central Java, Indonesia. Famous for its rich heritage, among them are batik (Indonesian traditional fabric), wayang (shadow puppet), Malioboro shopping district (finest handicrafts and souvenirs), Keraton (King’s palace) and famous temples such as world’s largest Budhist temple, Borobudur and ancient Hindu temple, Prambanan.

Competitive advantage

Larizo craft offers accessories, souvenirs, and handicrafts made from wood, shells and coconut shells. Most of products are designed by Azis and marketed by Silvi via their online shop. Their website provides variety of products, is user friendly and offer competitive prices.

They have successfully existed as producer as well as distributor. Most of products are sold at Malioboro’s busy street and spread at local markets in Bali, Yogyakarta, Jakarta also in many other cities of Indonesia. Growth has been significant by increasing demand from abroad such as Malaysia, Australia and America. Last April, Larizo craft sent some fashion accessories to display at China Sourcing Fair in Hong Kong.

According to Silvi, there are only small numbers of producers in the same industry, this is due to the difficulties of maintaining the business. Not many can survive of being a manufacturer.

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Larizo’s belts from coconut shells and batik purses displayed on China Sourcing Fair in Hong Kong, April 2015.

Larizo has two factories, located in Buleleng, Bali and Krebet village, Central Java. Products originated from coconut and sea shells are produced in Bali, while wooden and batik stuffs are made in Krebet village. To gather raw materials such as wood, they can easily obtain from local vendors. Sonokeling, Kembang, Coffee, Legaran and Putih are among the type of wood used to be carved and painted in batik.


The toughest part is to find skilled workers. It requires high expertise in crafting beside an eye for details. Most of Larizo’s workers are capable in doing fashion accessories stringing, they are hired from neighboring villages near Yogya. On its factory in Bali, workforce come from three villages with different background consist of housewives, elderly women and those who wants to earn extra income.

So far, Larizo craft has managed to survive and operates independently without government or any other support. The couple manages to overcome the business hurdles and is continue to develop.

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Key to success

Silvi strongly believes that providing training to labors is a crucial factor to the industry. ‘To produce high quality products, one will need qualified craftsmen to sustain and grow with quality’, she commented.

By joining Export Trade Assistance Program (ETAP) from Hinrich Foundation (HF), Silvi expects that in near future Larizo craft will create more jobs opportunities for people in surrounding villages, which amazingly is the same objective as HF. Silvi hopes Larizo, for what it stands, always be in demand by its customers local and abroad.

About the author – Emerela Puspita

Emerela Puspita

Emerela is based in Jakarta, as an Export Consultant for Hinrich Foundation. She works closely with Indonesian exporters for the Developing Country Export Assistance Program.

Emerela has a Master’s degree in Business Administration from Swinburne University of Technology in Melbourne, Australia and a Bachelor’s degree in Economics and Management from Pancasila University in Jakarta, Indonesia.

Before she joined HF in 2014, she’s been actively involved in various work environments and worked independently as a translator for finance institutions in Jakarta. She also represented an UK based Int’l Port Finance Conference and Exhibition Organiser, in Singapore for a year. Prior to that, she worked as a Planner for Metronet Rail in London, UK for five years.

Equipped with her resourceful international experiences, she is now determined to fully support Indonesian suppliers to advance and promote sustainable global trade.