Hong Kong bazaar buyers want more colors, reflecting Chinese traditions
The Hinrich Foundation represented the disabled and underprivileged people in Cambodia by selling their products at the Conrad Bazaar in Hong Kong on June 3. Its volunteers observed that buyers wanted to see more items that reflect Chinese traditions and in variety of colors.
Every year we attended the charity bazaar held at the Conrad Apartment, a deluxe residential property in Hong Kong. Hundreds of booths were selling various types of products, including food and beverages, fashion accessories, jewelries, books, and other handmade products.
Our story behind the Cambodia products always attracts new customers. It’s really nice to have clients come and tell us that they supported us in the previous bazaars. Some of them would even keep buying our products every time, especially the children.
More colors, themes
Despite having new ornaments, our customers have seen the same products through the years. Avid patrons were no longer attracted to our usual items. A few concerned ones suggested that we could add some new models based on Chinese traditions, such as monkey ornaments to commemorate the Chinese year of the monkey.
We featured handmade iPad and iPhone cases, and Christmas ornaments made of silk, and uniquely designed jewelries.
Some bazaar visitors would like to buy the ornaments based on the color they like. In this case, either we did not bring enough products or don’t have the exact color sought for certain kind of ornaments. We realized to consider displaying all available colors for every ornament in the next events.
Helping the Hinrich Foundation, a non-profit organization, Global Trade Leader scholars, Sunil, Nobi, and Bibek, were proud helping to sell handmade products from Cambodia.
Every purchase of Hong Kong residents helps make a better living condition to deaf and disabled artisans in Cambodia. We believe that through this selling, we could find broader markets for their products in Hong Kong.
Through the loyal buyers and supporters of the Export Assistance Program Cambodia of the Hinrich Foundation, most craftsmen, who have polio or deaf, and from poor families, are able to earn a decent salary enough for food and shelter.
After discussing among scholars about the bazaar, we realized that that having a strategic position in the bazaar would help us get more customers, aside from providing more varieties of products. Through the years, our booth was in the same location, which customers easily missed out. We can try to be closer to the front gate next time.
About the author – LUO Shiming (Destinee)