Vietnamese-German University, Leipzig University and the Hinrich Foundation developed the practical short course to enable exporters in Vietnam to grow their overseas sales and help small and medium-sized enterprises to thrive in international markets.


HO CHI MINH CITY, Nov. 4, 2016 – To help Vietnam’s exporters and small and medium-sized enterprises to be more competitive in global markets, Vietnamese-German University (VGU), Leipzig University and the not-for-profit Hinrich Foundation have developed the Export Manager Advanced Training Program for entrepreneurs and mid-career export professionals.

The first cohort of this sold-out course includes CEOs, sales and export managers, sourcing and production planning executives and overseas business development professionals.

The Export Manager short course will be held over four weekends, from Nov. 4, 2016 through January 15, 2017, at VGU’s Ho Chi Minh City campus. This flexible schedules allows for immediate application of learning with minimal disruption to the participants’ work.

The advanced training includes in-class lectures on internationalization, global marketing, market research and business development taught by international experts. There are also four online learning modules available, plus one-on-one business coaching and consulting to take companies’ businesses to the next level and grow their exports.

Leipzig University’s professor Utz Dornberger said: “With the diverse background of participants, we know these professionals will receive not only knowledge and skills from top notch teachers, but also be able have a strong networks of mind-liked professionals.”

Participants will obtain a certificate conferred by Leipzig University and earn 10 academic credits that can be applied to the VGU – Leipzig University MBA program.

Scholarship from the Hinrich Foundation to build capacity and grow exports
“We have been participating in promoting Vietnamese exporters and offering trade scholarships to Vietnamese since 2008,” said Alex Boome, Program Director of the Hinrich Foundation. “We see growing opportunities for exporters in Vietnam as more buyers look to source here. We also note growing buyer expectations in terms of quality, communication and compliance, among other requirements.

“Of course there is growing local and regional competition among suppliers for buyers’ orders. To help SMEs internationalize their business and grow exports, they need to enhance their understanding of trade and learn best-practice. This course is designed to do just that.

“To support Vietnam exporters, we have offered a generous scholarship to all students in this first class, as well as incorporated online modules developed by the International Chamber of Commerce Academy. The combination of traditional classroom lectures and online learning will help ensure students can learn more efficiently and add immediate value to their companies.”

About the Vietnamese German University (VGU)
The Vietnamese-German University (VGU) is a Vietnamese state university. Founded in 2008, VGU is based on a close cooperation between the Socialist Republic of Vietnam and the German State Hessen. Within the past years the project broadened to a German-wide cooperation. Our goal is to build a research-oriented university of world standard in Ho-Chi-Minh City. Being a joint effort of Vietnamese and German institutions, we follow the successful German model and standards concerning our academic and administrative structure.

About the Hinrich Foundation