For us at Papillon, children’s clothes are more than just a necessity. They’re a way for children to express themselves, whether through choice of colors, patterns or even characters.

Fashion brand in Vietnam
Two first photos: Just a few of Papillon’s colorful and printed designs.

For us at Papillon, children’s clothes are more than just a necessity. They’re a way for children to express themselves, whether through choice of colors, patterns or even characters.

Designed for children aged 0 to 10 years, Papillon’s high-quality and stylish clothes – which use cotton safe for children – feature five cartoon characters that represent the five personalities of children (smart, dynamic, dreamy, explorative and clever). These five characters will be used in Papillon’s designs to help children choose a character that they can most relate to. These characters will also be linked to important events in their lives (first birthday, first day of school, Christmas, New Year, summer, etc) and used to deliver meaningful stories through cartoon video clips and comic books. Through these characters, Papillon hopes to deliver many good lessons to kids and show them how to become a good person.

Papillon will also be organizing activities that promote positive personality development and that will be an opportunity for children and their parents to bond. Through those future activities, Papillon hopes to give parents peace of mind when their children are able to become their best themselves and confidently cope with challenges at any stage of their lives.

Papillon and Global Sources

In August 2015, Papillon had the chance to attend the Gift & Home Global Sources Exhibition in Hong Kong. This fair showed us the potential of our products in the international market, especially since a number of visitors were interested in our products and asked us many questions. This was a successful fair for Papillon, even it was the first time we had joined.

Now that we have a clearer direction, we are completely confident that Papillon will have a certain position in the mind of consumers at home and abroad, especially in European and Asian countries.

About Papillon

Papillon is one of the brands of Tu Nhien Co., Ltd., which was established in September 2015 with the mission of “bringing the real value to consumers.” Tu Nhien has had over 10-year experience in the garments and handbags and has exported products to France and Japan.

Papillon aims to be the top children’s fashion brand in Vietnam and to be among the top three brands all over the world.

About the author – Hoa Truong

Hoa Truong, about the author

Hoa is the CEO and visionary behind Tu Nhien Co., Ltd. Previously, he held managerial positions in multinational companies such as PPF Financial Co., Samsung Vina Co. and Perfect Brand Co. However, his passion for kids’ fashion, as well as spreading awareness on the importance of the kid’s personality development, encouraged him to go on his own and start his own venture.

About the author – Yen Nguyen

Yen Nguyen, about the author

Yen Nguyen, Marketing Director of Tu Nhien Co., Ltd.

Yen Nguyen is the head of Tu Nhien’s marketing division. She graduated from Ho Chi Minh University of Industry and worked for Sam Sung Vina Co. before joining Tu Nhien.