A select number of business professionals from Ho Chi Minh and Hanoi, Vietnam, are giving up their weekends to internationalize their business and upgrade their export management skills.

Chosen from 80 applicants, 27 received a 70 percent scholarship from the Hinrich Foundation to attend the Export Manager Advanced Training Program from May 26 to July 9. The short course is designed to help them gain competencies that will enable them to overcome challenges and turn these into opportunities to reach more markets. Among the participants are entrepreneurs, CEOs, sales and export managers.

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Dr. Utz Dornberger, Huynh Dinh Thai Linh (left to right) and Alex Boome (far right) award certificates of acceptance to participants.

Offered by the Hinrich Foundation together with Vietnamese-German University (VGU) and Leipzig University, the short course comprises four modules on the following topics:

• Internationalization of SMEs

• Resources and results

• Market research and export marketing

• Market entry and sales.

Participants will be learning from world-class instructors Dr. Utz Dornberger, Ph.D., Gunnar Kassberg and Philip Friebel. Dr. Dornberger is Director of the International Small Enterprise Promotion and Training (SEPT) Program at Leipzig University, while Kassberg is a professor of the SEPT program. Friebel is Deputy Group Leader at the Fraunhofer Center for International Management and Knowledge Economy IMW.

First session receives enthusiastic response

The program kicked off May 26 with an opening ceremony at VGU in Ho Chi Minh City. Among those who joined the participants at the event were Dr. Dornberger, Alex Boome, Program Director of the Hinrich Foundation, and Huynh Dinh Thai Linh, Academic Coordinator for VGU’s Master of Business Administration program.

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Attendees listened attentively to Utz Dornberger’s discussion.

The first class started immediately after the opening ceremony. The participants were attentive and eagerly participated in the lectures, group discussions and individual planning sessions. The class ended with a brainstorming exercise on the subject of the business plans they will be developing during the course.

Participant Vu Tuan Ngoc, a senior executive of Hanoi-based business process outsourcing company Kabiz, said: “The knowledge and techniques that this course brings to me is valuable. I feel privileged to be awarded this scholarship by the Hinrich Foundation.”

The short course will be introduced in Metro Manila, Philippines, and Hanoi, Vietnam, in September and November 2017, respectively.

For more information, visit https://hinrichfoundation.com/trade-scholarship-careers/trade-short-course/

About the author – Tara Phan

27 Vietnamese professionals use weekends to grow exports 3

Tara Phan joined the Hinrich Foundation in April 2017 as a coordinator. Her responsibilities include working with diverse stakeholders to plan, market and execute the projects in Trade Scholarships & Careers program. Furthermore, she supports some marketing items for scholarships and Education’s events. Upon graduation, she experienced variety roles and joined in organization to make herself challenging.