Lan Nguyen

Scholar background

Lan is the Marketing Director at New Retail CPG, a Vietnamese consumer goods company distributing coffee and tea brands including The Coffee House and Tearoma. She leads the marketing and branding strategy of both brands and is responsible for growing both business segments. In addition to her role at New Retail CPG, Lan is also a Marketing Consultant at DataBrain, a Vietnamese startup specializing in big data and AI technology.

Previously, Lan spent 15 years with Unilever where she managed several product categories including skincare and water purifiers. She also handled the Shopper Marketing business.

She earned a Bachelor’s in Industrial Management from Ho Chi Minh City University of Technology in Vietnam in 2006 and completed her Master of Global Trade at RMIT University through the Hinrich Global Trade Leader Scholarship Program in 2022.

Personal statement

The Master of Global Trade program through the Hinrich Foundation would benefit me in many ways. It can improve my business knowledge, management skill, and leadership skill and provide career development opportunities.

First, I can build up my academic knowledge and business understanding by learning new theories from the program. I can specifically systemize my previous working experience into a world-class standard business management framework. I can also exchange knowledge with the peers and learn from them about their business and working experience.

Second, I will enhance my management and leadership skills significantly, as I learn from the leadership styles of the Foundation’s network of professionals from various industries. I will also be able to understand other philosophies on learning in a multicultural environment.

Besides, there will be more opportunities for my career advancement as I prepare myself for future challenges. While this is a chance for me to get an accredited degree, I feel more confident and inspired to further learn and grow in my career in global trading.

Finally, I believe that the course can expand my network within Hinrich Foundation Alumni Association and RMIT alumni to help myself, my company and the other local companies to bring Vietnamese products & services to the global market.