Mengyuan Huang (Alex)
CITIZENSHIP
China
HINRICH SCHOLARSHIP
Hong Kong Baptist UniversityHong Kong SAR
Master of Arts in International Journalism Studies, Class of 2025
“With the support of this scholarship, I aim to become an excellent storyteller who can effectively communicate the success stories of "Made in China" brands and promote international trade and economic cooperation.”
Scholar background
Alex has 5 years of marketing experience, most recently as Omni Channel Operation Executive at I.T Eshop, an e-commerce platform, where she supported promoting fast fashion products. This position allowed her to gain invaluable insights into global e-commerce trends and the impact of advanced technologies like ChatGPT on product presentation and innovation.
Previously, she worked as Marketing Executive at Global Sources – an internationally recognized B2B sourcing platform that has been driving global trade. In this role, she was responsible for organizing the company’s consumer electronics show in Shanghai. This experience deepened her understanding of digital marketing and community engagement's role in promoting global trade.
Mengyuan holds a bachelor's degree in English from Shanghai University of Electric Power.
Personal statement
The world is constantly changing, and we may face many uncertainties and instabilities in the future. While we cannot predict the future, we can be the ones who shape it. In any situation, we can find ways to maintain the sustainability of global trade through various media, be it magazines, websites, or emerging platforms. Regardless of the media applied, the guiding principle is to ensure that communication is factual and objective to provide an accurate understanding to the public amidst ever-changing global contexts.
In the future, I would like to continue being a storyteller who effectively communicates the success stories of ‘Made in China’ brands to enhance their global influence and recognition in international markets, and connect them with the global markets by actively promoting international trade and economic cooperation. I believe that studying international journalism at HKBU will benefit me greatly by cultivating my critical thinking skills, capabilities in audience research, and decision-making abilities. It will equip me with the skills and tools to make a positive contribution to trade through fact-based content creation and communication.
I am extremely honored to be awarded the Hinrich Global Trade Leader Scholarship. Joining the Hinrich Foundation community will give me the chance to communicate with experienced mentors and advisors who can provide me with valuable guidance, insights, and practical advice on how to develop strategies that will increase the global influence and recognition of Chinese brands. Also, the Hinrich Foundation's in-depth research and analysis of global trade trends and best practices will keep me informed about the changing global landscape and provide insights to shape my content creation and communication strategies.
