Wanting Xue

Scholar background

Wanting Xue has five years of professional experience in the cross-border e-commerce sector, focusing on facilitating Chinese brands' expansion into the Southeast Asia market.

Before pursuing her MBA degree at INSEAD, she was an account manager at Google Shanghai, where she has spent three years helping cross-border e-commerce clients grow their international footprint using Google marketing solutions.

Prior to that, she worked as a Partnership Senior Associate at Shopee Singapore and led a team to manage regional partnerships with Chinese brands across ASEAN and Taiwan.

Wanting holds a bachelor's degree in International Economics and Trade from Nankai University, China, and a Master’s degree in Commerce from the University of Virginia, USA, class of 2017.

Personal statement

My six years of professional experience in the cross-border e-commerce sector, coupled with the invaluable support of the Hinrich Foundation Scholarship at INSEAD, will position me to advance sustainable global trade in a significant way.

During my tenure at Shopee Singapore, I had the opportunity to work in a regional role, spanning six Southeast Asian countries. My role involved facilitating Chinese brands' expansion into the SEA market. Subsequently, at Google Shanghai, I continued to support Chinese exporters in their global endeavours. These experiences have provided me with a deep understanding of the challenges and opportunities within global trade, particularly from the perspective of Chinese retailers.

My ambition is to leverage my education at INSEAD to address a critical challenge in the cross-border e-commerce industry in China – the creation of a global brand image and effective management of global diversity to foster sustainable growth. Upon completing my MBA, I aspire to join a renowned retail brand's Leadership Development Program to gain insights into the global operations and strategies of well-established brands.

In the long term, I aim to take a leadership role in helping Chinese brands expand their global footprint sustainably. The Hinrich Foundation Scholarship's support, combined with the resources offered by INSEAD, will play a pivotal role in my journey. The INSEAD MBA will not only equip me with the necessary short-term career resources but also provide access to a diverse alumni network spanning over 75 countries. This global perspective will be invaluable in achieving my long-term goal by promoting responsible global trade practices and fostering collaboration between countries and industries.

With the Hinrich Foundation scholarship and the education I will receive at INSEAD, I am poised to make a meaningful contribution to the advancement of sustainable global trade, particularly in Asia, where my expertise and experiences are deeply rooted.

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