Export Manager Advanced Training Program

Trade short course 1 Small and medium enterprises (SMEs) continue to play an essential role in the growth and dynamism of industrialized and emerging nations. Technology and increased market integration has made it easier for SMEs to access foreign markets, allowing Asian SMEs to actively explore new business opportunities in the region and around the world. Export Manager Advanced Training Program is a practical, intensive course developed by Leipzig University, Vietnamese-German University and the Hinrich Foundation to support and enable Asian SMEs to enter the global market and strengthen their competitive advantage.
Why Export Manager?Who should attend?Teachers & advisorsScholarshipDownloadsHo Chi Minh CityManilaApply
The Export Manager Advanced Training Program is a short course designed to provide SME exporters practical skills to grow their international trade. Key benefits for participants of this short course include:
Practical results-focused insight Practical topics taught by expert business teachers, mobile learning modules, 1-on-1 business coaching and consulting to help address your pressing business challenges and turn them to profitable opportunities.
World-class instruction Faculty are international experts with rich global expertise in helping SMEs in emerging markets take their businesses to the next level and grow their exports.
Maximize your resources The program is comprehensive and divided into sections. Class size is limited to 30 students – allowing for personal attention and business coaching, plus powerful sharing and networking opportunities.
Recognized training Participants will obtain a certificate conferred by Leipzig University and earn 10 academic credits that can be applied to the VGU – Leipzig University MBA program.
Scholarship available Hinrich Foundation offers scholarships to qualified applicants
The Export Manager Advanced Training Program is designed for participants with prior experience in export and import activities who are looking to improve their export knowledge. The previous cohorts brought together executives, managers, export and import industry professionals and entrepreneurs across different industries such as finished consumer goods, industrial suppliers, equipment, apparel, footwear and logistics providers. Most of the participants are involved in business development, marketing and export planning and strategy. English proficiency is required. Trade short course 2
The Export Manager Advanced Training program is taught by international professors and lecturers with rich global expertise in SME internationalization. Theoretical insights and practical experience are delivered through in-class lectures, online modules and 1-on-1 business coaching and consultation to help students address their business challenges and identify opportunities for growth.
Utz Dornberger-Director
Utz Dornberger Director, International SEPT Program, Leipzig University
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Gunnar Kassberg International SEPT Program, Leipzig University
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Alexander Heyn Chief Executive Officer, Bayer s.r.o
Phillip Friebel
Phillip Friebel Head Business Analytics, Fraunhofer Center for International Management and Knowledge Economy IMW
Wojciech Roskiewicz-Head
Wojciech Roskiewicz Head of Unit, Fraunhofer Center for International Management and Knowledge Economy IMW
Balthasar Kinkel - Project manager
Balthasar Kinkel Project manager, Fraunhofer Center for International Management and Knowledge Economy IMW
The Hinrich Foundation offers scholarships for applicants who are passionate about trade and are looking to develop their knowledge and skills to the next level. Qualified applicants of the Export Manager Advanced Training Program can benefit from a scholarship from the Hinrich Foundation.
Vietnam’s manufacturers are seeing a surge in interest from regional and overseas buyers. Exports are growing as sourcing shifts from China to Vietnam. Vietnamese SMEs are also actively exploring new export markets regionally and around the world. This new opportunity will also increase competition. The Export Manager short course aims to help executives, managers, and practitioners gain crucial knowledge in the field of export and import, and to take home  applicable skills to internationalize and grow their businesses. Curriculum Session 1 – Internationalization of SMEs (May 27-29)
  • Introduction and export plan
  • Integration in global value chains
  • Internationalization of SMEs
Session 2 – Resources & results (June 9-13)
  • Doing business in Europe and Asia
  • Export finance
  • Practical insights & case studies
Session 3 – Market research & export marketing (June 23-27)
  • Market research, analysis & selection
  • Online and international marketing
  • Designing international marketing campaigns
Session 4 – Market entry & sales (July 7-11)
  • Distribution channels
  • Building international networks
  • Development of new market opportunities
Online curriculum The Export Import Certificate (EIC) course is a certification program providing comprehensive and practical knowledge on how to conduct export/import transactions and manage an international business. It consists of 5 core courses and a final examination:
  1. International Trade: Export/Import Overview
  2. International Business Transactions & Contracts
  3. Export/import Finance & Security Devices
  4. International Logistics, Shipping & Sourcing
  5. Global Business Management
Upon completing 5 courses and obtaining at least 70% on the final exam, participants will be able to earn the EIC Certified designation. EIC courses, delivered online by the International Chamber of Commerce Academy (ICCA), are recognized internationally by financial institutions, governments and regulators. When & where Classes were held on Friday night, Saturday & Sunday, followed by individual coaching at the Vietnamese –German University City Campus. A networking event was also held and attended by Export Manager short course participants, alumni and instructors, Hinrich Foundation scholars, and university and industry partners. The Export Manager Advanced Training Program in Ho Chi Minh City was organized from May 27– July 11, 2017. The Export Manager Advanced Training Program in Ho Chi Minh City was organized from May – July 2017 with the following course schedule:
Internationalization of SMEs May 27-29
Resources & results June 9-13
Market research & export marketing June 23-27
Market entry & sales July 7-11
SMEs comprise majority of the total enterprises in the Philippines. Despite the many opportunities for SMEs to grow their business in domestic and foreign markets, Philippine SMEs still face some challenges particularly when it comes to SME internationalization and exporting activities. Participants of the Export Manager short course will have the opportunity to learn from and be coached by world-class teachers about the outstanding tools and available opportunities to ensure their enterprise’s competitiveness and capacity for development in order to deal with the challenges that every internationalization process involves. Curriculum and schedule Classes are held on Friday, Saturday & Sunday, followed by individual coaching. The dates for Export Manager Advanced Training Program in Manila are indicated below. The venue and other events and activities related to the course will be announced soon. Session 1 – International Markets and Value Proposition (February 16-18, 2018)
  • SME internationalization
  • Global value chains
  • Market research
  • Value proposition
Session 2 – Market Entry Strategies (March 9 – 11, 2018)
  • International channels of distribution
  • International branding
  • Partners and resources on international markets
  • Cost management
Online curriculum Three courses from the International Trade Center’s SME Trade Academy will be offered as part of the Export Manager short course:
  1. Export Sales and Negotiation
  2. Introduction to Supply Chain Management
  3. Introduction to Cross-border Contracts
Upon completing the 3 courses and passing the assessments, participants will receive Certificates of Achievement from ITC. When & where Classes will be held on Friday, Saturday & Sunday, followed by individual coaching sessions. The venue and other events and activities related to the course will be announced soon.

Apply for upcoming cohort in Manila for February 2018 today!

For further information and other inquiries contact: Ms. Mary Ann Docuyanan Program Coordinator Hinrich Foundation Email: maryann.docuyanan@hinrichfoundation.com +63 917 122 4324
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