Kelly Zhu
CITIZENSHIP
China
HINRICH SCHOLARSHIP
Hong Kong Baptist UniversityHong Kong SAR
Bachelor of Business Administration, Class of 2020
CURRENT EMPLOYMENT
Integrated Marketing Strategy SupervisorBaidu, China
“My world had never been so wonderful until I became a part of the big family of Hinrich Foundation.”
Alumni background
Based in China, Kelly is currently the Integrated Marketing Strategy Supervisor at Baidu, China’s predominant internet search engine. Her primary responsibilities encompass analyzing conversion marketing data and offering strategic recommendations. She is also responsible for designing branding campaigns for clients within the Education sector.
Some of Kelly’s other marketing roles include working as a general assistant at One Job Group, and in New Media Operations at Coresight Research. In these roles she participated in trade shows, conferences, and professional events.
Kelly earned her Bachelor of Business Administration (BBA) degree from Hong Kong Baptist University (HKBU) in 2020 as a Hinrich Foundation Scholar.
Personal statement
When I see workers in my father’s factory who work hard all day to better their lives, I understand the significance of their sacrifices. My parents built their factory from nothing. From employee to employer, sometimes our career journeys are overwhelming; but, some of us are looking at the stars. I strive daily for more knowledge and opportunities in the hope of creating my own fascinating story.
My BBA journey has already changed for the better once, when I was offered a Hinrich Foundation Scholarship to study Marketing at HKBU. The first year in Hong Kong gave me many first-time experiences which suddenly made my dreams seem possible. Now, every time I see thousands of containers at Hong Kong port, I get very excited; I know one day I will be devoted daily to this excellent global trade career. And I look forward to seizing opportunities at Hinrich Foundation to improve my professionalism and capitalize on the opportunities I have been given.