Lorenz Schneidmadel

Scholar background

Lorenz is passionate about leveraging innovation to build bridges between Germany and ASEAN. A multilingual entrepreneur, he boasts years of experience as a business consultant across diverse sectors including finance, education and e-commerce.

Lorenz is currently leading the charge as Co-Founder and CEO of ainavio. The company offers end-to-end automation of internal data and image processing, empowering businesses to deliver unforgettable customer experiences in real-time.

Lorenz isn't new to the startup scene. He's the founding member of several tech ventures, including EDUBAO, Leelosch, Boxiland, and CODE LEAP. He is a member of the prestigious German Council on Foreign Relations in Berlin.

A lifelong learner, Lorenz holds a Bachelor's in Mechanical Engineering and recently earned his Master of Global Trade at RMIT University as a Hinrich Global Trade Leader Scholar. He's currently based in Ho Chi Minh City, Vietnam.

Personal statement

Globalization is a vast opportunity to achieve broad-based development for all countries and citizens in the world. In particular, the interconnectedness of global supply chains has driven global economic growth in recent years. Not only are commodities globally manufactured and traded, but business process outsourcing is also becoming more and more international and global through digitalization and new communication strategies.

Through my work in the field of IT consultancy, which on the one hand targets European companies and on the other needs development capacities in Asia, I have learned how international trade can boost a country's economy and promote further development. With my hands-on experience in the global sourcing of development and outsourcing capacities, the Master of Global Trade comes at a perfect time for me to further educate myself in the areas of digitalization, global market strategies and complex value chains.

My current role is to build efficient structures and to acquire the intercultural management skills to build global teams. The MGT promises strong networking potential for me given that I am joining a powerful cohort with experience working with global value chains.

The changing post-pandemic world requires us all to change and focus more on cross-cultural developments and on innovative technologies. I will be able to drive digitalization in Europe, as well as in Asia, where there are currently no existing links.

Programs such as the Master of Global Trade prepare leaders to drive the next economic revolution that Asia promises to bring. The Hinrich Global Trade Leader Scholarship prepares scholars and business professionals like me to contribute to economic recovery and global service chains around the world.

I am excited to join the Hinrich Foundation Alumni Association so that collectively we can establish a global network of partners.